Easier Login Experience on Vidio TV Apps
Imam Maulana (Design Learder), Risky Nugroho (Researcher), Adinda Nadinta (Product Manager), and engineer
Increase the success rate on TV Apps Login Process
Vidio.com is an OTT platform from Indonesia. On this platform, users can watch videos on Mobile phones (iOS and Android), Desktop web, and TV apps (Android TV and Apple TV). In this case, we focused at login features on the Android TV app.
Currently, on the TV platform, there are several login methods, log in with a code (QR code scan and TV code), email, and phone number. For the login method, we have some data that showed the total attempt (the user that tries to use the method), success rate (the user that succeed to login in with a specific one), and failed rate (the user that tries to log in but failed). My role is UI/UX Designer on this project, and I work with some people on the TV App team.
After knowing the project's background, I started to discuss it with my team and get some insights. We started to collect the data related to login features on TV App. To get some insight from the user, I as a UI designer collaborated with the UX research team and conduct Usability testing remotely. The Usability testing doing by video call on whatsapp with some participants and scenarios.
How about the data?
First, we try to take a look on data that we have. It show that :
TV/QR code is still the main method that is used by users but the Success rate is lower than login with a phone number.
The total attempt for email is higher than the phone number but somehow the success rate is very low.
Let's prove it with usability test
Next, we aim to interview several users to prove our analysis. At this process, I do it with the research team to do the usability test.
Knowing user pain points when login on TV App on a specific login method.
Knowing user behavior when login on TV App.
The target participants in this Usability Testing are the people who 19-65 y.o that represent our user.
There are several step that we do during usability test :
User Login on TV App with user preferably method.
User Login on TV App with second method (choosed by user).
After getting the user feedback, We try to come up with several Idea. Then we try measure the impact and effort using the diagram above with our product team.
At this phase, we have 2 main problem :
• The information is not clear and need to refine :
• The language that used on our TV app is English, but most of our user is Indonesian
Deliver the new UI
After doing some design exploration, and discussion with TV Team, we decided to develop new User Experience that eliminate the illustration and simplify the information. Also we use Bahasa Indonesia as a default language.
There's a new Vidio TV Apps Login Flow with more simple Information Structure.